Lauren Kutting - CEO & Founder
Hi! I’m Lauren, handbag addict and reasonably fashion-conscious mom of 3 (including twins!). I founded Life in Play Company in 2014 after struggling to find the right diaper bag during my first pregnancy. I loved the handbags I’d collected over the years, which made it hard to settle on one diaper bag to replace every other bag I currently owned. I ended up not purchasing a diaper bag and decided to tough it out. Fast forward to 3 months after my daughter was born, when a very disorganized flight led to a rough sketch on a cocktail napkin, and the creation of ToteSavvy– the organizer insert that turns your favorite handbag into a diaper bag.
Almost immediately after testing the first prototype in my handbag, I knew I had something worth developing and sharing with fellow moms and dads everywhere. After a successful Kickstarter campaign during the spring of 2014, Life in Play Company officially launched. Today we’re proud to offer four color variations to the ToteSavvy insert, and ToteSavvy Mini size, with more great organizational products in development.
Our goal is to help parents retain their sense of style throughout parenthood while also keeping themselves cool, calm and collected with the proper organization.
Stay organized & fabulous!
Sonia Chopra - PR & Marketing
Hi ladies and gents! My name is Sonia and I work in the Marketing and PR department at Life in Play! I have been in the fashion and lifestyle industries since 2010, modeling for several high fashion brands in Los Angeles before expanding into celebrity and entertainment publicity. I am forever a proud UCLA Alumni (#BruinLife #GoBruins #FightFightFight) and travel back to Los Angeles often! Currently, I live in the sunny and beautiful (don't forget tech-y) Bay Area!
It was an easy decision to join the Life in Play team because they supply products that I truly believe in! While I’m not a mother yet, ToteSavvy will be a must-have whenever I’m ready to expand my family... while staying fabulous of course! Currently, I love ToteSavvy for staying organized when traveling!
I cannot wait to see where Life in Play will expand to next, but I’m ready for the journey!
Peace and Love,
Nikki Gordon - Social Media
Hey! I’m Nikki. I am the social media coordinator and copy editor for Life in Play. As the youngest child in a family of 11, you could call me the tie-breaker. After having 5 boys and girls, I became my parent's 6th daughter. Having 5 older sisters meant I got the best fashion tips and hand-me-downs growing up. It also meant I was the go-to babysitter for almost all of my 17 (!) nieces and nephews.
When I stumbled upon ToteSavvy I was floored. How did no one else think of this?! And where was this organizer when I was juggling all those babies?! Being 23 and carrying around a clunky diaper bag wasn’t exactly fashionable, and didn’t make me feel like the “cool aunt” I was trying to be.
Life in Play has been changing the diaper bag market since its founding and has come a long way since I first joined. We now have 2 different sizes and multiple colors. I can’t wait to see how we continue to grow and help parents (and aunties!) everywhere stay organized and chic.