When I first founded Life in Play back in 2014, I was looking to prove my little idea was valuable and hopefully grow that idea into a real product. Over the past 3 years, I’ve witnessed the growth of our small business, and I began to think about our path forward. What type of company are we, and who do we ultimately want to become? Now, more than ever, the answer is clear. We want to be a company that gives back and supports our global community.
We’ve hinted recently about an exciting limited edition ToteSavvy color launching this Spring. While the color may make this ToteSavvy special, what it represents carries the deepest meaning for our company.
Our limited edition “Magenta Love” ToteSavvy was inspired by a close friend of mine who is currently battling metastatic breast cancer (MBC). The bold magenta color represents the fire and passion I’ve personally witnessed in her throughout her battle with cancer. No matter how tough the fight, she has remained true to herself as a gladiator for life.
Today, I’m more honored than ever to announce our partnership with METAvivor. METAvivor is a volunteer-led, non-profit organization that uses 100% of their donations to award research grants towards finding better treatments for metastatic breast cancer (MBC).
1 in 8 women will develop breast cancer in their lifetime. Of all early stage breast cancer patients, 30% will metastasize (meaning the cancer has spread to non-adjacent organs, such as lung, liver, bones and brain– classifying them as stage 4). MBC is fatal in 97-99% of cases. Sadly, only 2-3% of breast cancer funding goes towards research for MBC. METAvivor was the first non-profit organization to solely fund research for stage 4 metastatic breast cancer, and today remains the only US organization dedicated to funding MBC research.
I’m proud to announce that Life in Play will be donating 100% of our net profits from this limited edition ToteSavvy to METAvivor. In addition, $3 from every ToteSavvy (any color) insert purchased online (www.lifeinplaycompany.com) will also be donated to METAvivor. Our partnership with METAvivor means more funding will go towards grants for research, with the hope that someday we will discover better treatments that improve the longevity and quality of life for MBC patients.
Thank you for being a part of our ToteSavvy community. I hope that you love our limited addition organizer and are eager to support the wonderful cause behind it. If you’d like to learn more about METAvivor, our limited edition “Magenta Love” ToteSavvy, or my dear friends battle with MBC, please follow the links below.