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Every Style-Conscious Mom Needs to Know These Cool Brands

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From hip frocks to gauze blankets to one-of-a-kind handmade toys, we've scouted the coolest of cool when it comes to baby gear. With our curated list, you'll be sure to find the very best for your favorite little one.



photo courtesy of Modern Burlap


Modern Burlap


Modern Burlap is one of those brands that puts the cool factor into baby products. From cotton muslin swaddle blankets to large reversible throws, they have your chic-mom blanketing needs covered. Of our favorites are the calendar swaddles (check out their Instagram page for the cutest newborn photos with these!) and their XO reversible throw (pictured).


 cool baby clothes brand

photo courtesy of Lulu and Roo


Lulu and Roo

No baby clothing brand is cooler than Lulu & Roo. Their signature hoodies and beach shorties are ADORABLE and add a hip edge to your child’s ensemble. We can’t get enough of the prints they add to the pockets of their hoodies. Can I get this in my size?? Actually… you can. Yet another level of awesomeness to Lulu & Roo. They just added adult size hoodies and sweatpants to their collection. Seriously in love.



donut baby toy


The Freckled Purl

If you love unique handmade toys with flare, do yourself a favor and check out the Etsy shop Freckled Purl. We’re obsessed with their hand crocheted donuts and ice cream cone toys. Made from 100% cotton yard these toys are soft, super cool and perfect for kids of all ages. Done and done!

Life in Play Team
Life in Play Team

We love to blog about organization, must-have products, ToteSavvy compatible handbags, and surviving motherhood. Learn more about Life in Play at!

gift guide must-haves toddler

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